PA2 and MoVA are thrilled to collaborate on a project that celebrates creativity, connection, and innovation.

Founded by a team of Princeton alumni who met in architecture school, MoVA blends design, sustainability, and smart technology to create beautifully functional objects. Their work exemplifies the power of creative collaboration and innovation born at the intersection of disciplines.

At the heart of MoVA’s product is a 3D-printed, biodegradable material embedded with an NFC chip—the same secure technology used in tap-to-pay credit cards. With just a tap, the chip launches a webpage—no app needed—unlocking a world of content from product details and origin stories to exclusive digital experiences. It’s a streamlined, encrypted, and cost-effective way to add a digital layer to physical objects, working especially well with iPhones thanks to Apple’s built-in support.

This is more than a tech tool—it’s a thoughtful expression of design and engineering, created by a team deeply rooted in the arts and driven by a vision for smarter, more meaningful interaction.

To bring this spirit to life, PA2 and MoVA teamed up to create a limited line of smart, sustainable swag. Designed by and for Princeton arts alumni, these pieces are more than keepsakes— —they’re interactive touchpoints that reflect the innovative heart of our community.

More About PA2: PA2 is a 501(c)(3) nonprofit that operates independently, yet closely, with Princeton University. Open to anyone who's engaged with the arts at Princeton—whether through a single class or a lifelong pursuit—PA2 welcomes students, alumni, faculty, staff, and partners from all disciplines.
What began as a series of gatherings and performances has grown into a vibrant network. Our monthly newsletter shares hundreds of creative alumni projects each year, and our online database helps connect students and alumni across the arts community.

More About MoVA: MoVA believes technology should feel human, focusing on connection, inclusion, and inspiration. They design technology prioritizing emotional engagement, data stories, and values. Their innovative projects range from photo booths to AR campaigns, emphasizing memorable brand and event experiences. MoVA originated at Princeton University's School of Architecture and participated in the Keller Center eLab Accelerator. Their work spans art, education, healthcare, and retail sectors, focusing on building purposeful technology for a thoughtful digital future.